Using Adwords to generate Accurate statistics.
We use Googles Adwords for many tasks. One of the most useful task is to actually measure traffic. Sure there are tools around including from Google that provide estimates of traffic but these are just estimates. When you are about to buy an exact match domain, it would be nice to know whether or not “London bird watching” provides the same search results as “bird watching London”. If you are about to pay a few thousand dollars or even a few hundred you need to get this right. The benefit of an exact match domain is well worth the effort of getting it right. So we use Adwords to actually target those keywords.
The exact match function [London bird watching] and [bird watching London] are then added to Adwords.
We then do 2 things
- Make sure that we pay enough so that our ad will always be shown. Thus providing real search volumes for those days it is showing rather than the very generic calculation from Google which is often out by a significant factor.
- If we have enough cash left over we run the ad at the top of the list for Adwords by paying what is needed to see the traffic sent and see how “clickable” the topic is. It might be that people search for that combination but actually meant to search for something totally different.
If you have to pay a lot to do what I have just written then the chances are that the exact match domain will cost a lot as well. If you think about the cost of developing websites this is not much to pay for real statistics, but you need to think about when to run the ads. No point in testing “skiing ads” at the start of summer etc. If you were thinking of developing a website you would have thought about this already.
The team at Web Hosting Plans
http://www.webhostingplan.com.au/blog
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January 1st, 2010 - 09:59
When we setup our business our consultants did alot of keyword research using adwords to monitor volume and different ideas. Sometimes you think blue widgets is going to be the best keyword but it turns out that maybe it was coloured widgets. Anyway the consulants we used checked all of this before we even bought the domain.
You need to use every possible tool to make it to the top of Google and get good SERPs but thats the way the internet is and it will only get more compeitative so we try and keep one step ahead of the others
January 9th, 2010 - 00:56
Hey, ok, I get it, I guess – but does this really work?
January 9th, 2010 - 06:28
Mr Routlette Strategy
This absolutely works. As long as your on page SEO is complete so you get a good Quality score from Adsense AND you pay what you need to do to have your ad being shown all the time. It is a very common SEO Keyword Research technique. Nobody really trusts the generic results given in the google adword tools. This way you know for sure that they count how many times your advertisement is shown and present the real numbers to you.
February 15th, 2010 - 10:38
Adwords is a really great tool for promoting your website, forum or affiliate link. the ppc cost of adwords is even cheaper than Friendster or Facebook. before, i used to advertise on facebook but the ROI is so low. Adwords gives me a much better ROI compared to Facebook ads.