Paid directories for Dofollow links
Google makes it quite clear that you are not allowed to pay for links. We all know that. You are allowed however to pay for directory submissions where there is editorial control and the directories are not full of all the undesirable websites. Business.com was one of these that everyone knows. There are also about 20-30 that we typically register all our SEO clients for but not all at once. You don't want a speeding fine from Google. I will not list them all here because some of them are not picked up by other SEOs.
I will however say that this is one of the ones we use - V7N Directory - that is not on everyone’s radar but it gets enough attention to be in the top 20 but not the top 5. So there you have it I gave away one of the less obvious paid directories.
On top of the 20-30 general ones there are about the same again niche specific directories.
One of the ways of telling if the directory is “good” is to check its Page Rank. You can generally forget about anything below a PR4. Often if Google gives a penalty to a directory it drops its Page Rank from say 6 to 3. So we ignore all the PR3 and below. For niche directories this does not apply as it is often hard to get the high Page Rank when you are so specialized. There are also sites out there that have lists of directories and their Page Rank. So if you are not sure then search because a directory can go bad if it is sold. By looking at old lists you can see what its Page Rank was previously.
Only pay if……
Regardless of what directory it is the purpose of this post is to make sure you don't hand over money to be put in a category that is not indexed! You are not going to get any direct traffic from this directory anyway – you are only doing it for the dofollow link. So why would you do it if that category has never been crawled by Google? If they have never been there then you are not going to get the credit. Do you follow?
If your category is not indexed then don't pay regardless of which directory it is!
Ontop of that we don't submit to directories where the category we are going get listed in has not been cached by Google in the last month. If Google only visits your category every few months then put your money elsewhere!
If your category has a cached date in Google of older than a month then put your money elsewhere.
For some directories you cannot be 100% sure where you will end up… so there is a bit of a gamble in. Have fun with paid directories but don't throw your money away.
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