Google ranking plummet
One of our clients got hit by the Google May-Day ratings plummet. You can read all over the web about the May-Day algorithm improvement. The aim was to improve the quality of the results (no shit Sherlock!) and this was done by attacking duplicate content issues and the long tail.
Those 2 are pretty easy to understand BUT our client also got hit on the short tail – even the 2 words he was targeting. Lets make up an example to protect the innocent – his words were “fast cars” where he ranked number 2. Now he is not in the top 1000… so why the drop? If he was good enough to get to number 2 then he should still be good enough to get into the top 1000?
Is there another penalty in play? Duplicate content? Malware? Something else?
Well it might take a while but we will follow his road to recovery because his site is absolutely not an ecommerce site nor is it a spam site nor is it filled with adsense or bad material.
WHP
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July 19th, 2010 - 19:38
Did you ever figure out why his site dropped?
August 4th, 2010 - 13:45
It is quite bad to see that many people got affected by the Mayday update in the Short tail rankings too. I thought only the long tails were affected
August 10th, 2010 - 09:40
You know what’s really funny about the “Caffeine” and “Mayday” stuff that heavily circulated? Solid web sites weren’t really bothered by it. People who do a lot of spam or other nonsense found their sites severely punished or totally absent from rankings, where web sites that tend to do things the “Matt Cutts Way” didn’t notice much or if anything only noticed positive stuff.
Lots of people still have not recovered but I think that this is Google continuing to make search more organic and being relatively successful at it.