Adwords & Adsense Payout ratio = 70%

22Dec/09Off

We had had a funny thing happen to one our webpages the other day with regards to adwords and adsense. As you have read in an earlier blog we use adwords extensively for testing the actual search results for certain keywords. As part of that process we added content providers for one particular case. And in that case our advertisement was posted on one of our own websites…and clicked on… So as we owned both the data on the Adsense side and on the Adwords side we were able to see how much we got paid and how much it cost. Want to know the numbers? I thought you might as that's why I am writing it here.

Adsense = $0.62 was the income.

Adwords = $0.43 was the expense.

Which means that the Payout ratio was 43/62 = 69%!

Now the numbers are low so if it was say 42.9cents but Google rounded it up (I doubt it) then the %'s change a small amount.

So we could almost say with rounding it was exactly 70%.

Not bad.

The team at Web Hosting Plans
http://www.webhostingplan.com.au/blog

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